News1 min
A news desk for marketing technology
The Martech Desk opens with a simple brief: report what happened, who it affects, and what we could verify.
The Martech Desk: News and analysis on marketing technology: launches, pricing, acquisitions and what practitioners make of them.
About The Martech Desk
What The Martech Desk covers
The Martech Desk is a news desk for marketing technology that reports launches, price changes, acquisitions and outages, and what they mean for the people who use the tools.
News
What happened in marketing technology today, reported plainly and dated.
Launches
New products and major features, with what they do and who they’re for.
Pricing
Price rises, new plans and changed limits, with the old and the new terms side by side.
Deals
Acquisitions, mergers and funding rounds among marketing technology companies.
Analysis
What the week’s news means for the teams who use these tools every day.
Who it’s for
Marketers and marketing operations teams who need to know what changed in their tools this week, and the vendors and investors who follow the market.
How we work
Each story keeps four things apart: what happened, who it affects, what the company said and what we could verify ourselves. Every fact is checked against a source we can name, and mistakes are corrected in the article with a note. Our standards
- Publisher
- Good Standing Media
- Launched
- Published
- 1 article as of
- Latest
- Byline
- The Martech Desk staff
- Corrections
- hello@themartechdesk.com
Questions readers ask
- What is martech?
- Short for marketing technology: the software marketers use to plan, run and measure their work. CRMs, email platforms, analytics, ad tools, content systems and the AI tools added to them all count.
- How does The Martech Desk report a story?
- We keep what a company says apart from what we could check. When a claim can’t be verified, the story says it’s the company’s claim.